About Us
Western-rooted
Veteran-owned
Shaping hats and shaping futures
Cowboy Cartel is a Veteran-owned social media and content creation agency proudly based in Fort Worth, Texas. Founded in March 2022, we’re dedicated to celebrating the Western way of life through powerful video content and the promotion of American-made products and brands.
Our Mission
Our mission is to preserve and promote the spirit of the West—connecting communities that value tradition, craftsmanship, and cowboy culture.
As a growing media platform and social media agency, we shine a spotlight on the makers, shapers, and craftsmen who keep Western heritage alive.
Meet The Team
Joe’s got a bit of a Texas-sized heart, even though he was born in Indiana. Growing up, he dreamt of being born under the wide Texas sky instead of the Hoosier State. Now, he’s a die-hard fan of cowboy culture, and while he doesn’t exactly ride horses, he’s got a collection of cowboy hats that could rival any Western movie set. Joe’s a Navy vet, which means he’s served his country with pride and might even be able to out-tough a few cowboys if the occasion called for it. His wife, Lorena Linares, is his partner in all things Western. She supports his hat obsession and adds a touch of her own flair to their life together. So, while Joe may not be galloping through the plains, his love for America and Texas dreams keep his cowboy spirit alive and kicking.
Lorena was born in Mexico but now calls the USA home, where she’s embraced a vibrant life full of creativity and joy. Her passion for music and the arts shines brightly, and she can often be found either humming her favorite tunes or immersing herself in the world of visual arts. Photography is another one of her loves; she has a keen eye for capturing moments that tell a story, and her photo albums are a testament to her artistic flair. Lorena's heart belongs to all animals, but cats hold a special place in it. She’s been happily married to Joe since 2019; they met in Mexico and have since built a life together. They run Cowboy Cartel, blending their talents and passions into a shared dream that reflects their creativity and hard work.